Beretta Holing Logo
March 09


Beretta A400XP 100 Rebate 2022 250x500 Max 5
August 01

FROM AUGUST 1ST TO SEPTEMBER 15TH, 2022 – GET $100 BACK WITH THE PURCHASE OF ANY NEW A400 XTREME PLUS. Must be redeemed by September 29th, 2022. Offer only good in Canada. Limited to one rebate submission per firearm/serial number. Void where prohibited by law.

Benelli Lupo Rebate 2022 500x250
August 01

FROM AUGUST 1ST SEPTEMBER 15th, 2022 – PURCHASE ANY NEW BENELLI LUPO RIFLE & GET $150 BACK! Offer only valid in Canada. Limited to one rebate submission per firearm/serial number. Valid for new purchases only from authorized Canadian Benelli dealers.

Stoeger 50off Rebate 2022 500x350
August 01

From August 1st to September 15th, 2022 – Buy any new Stoeger Semi-Automatic Shotgun & get $50 back! Offer only valid in Canada. Limited to one rebate submission per firearm/serial number. Valid for new purchases only from authorized Canadian Benelli dealers.

Recipe Contest Banner 500x250
August 01

Get your “GAME ON” Outdoor Canada Recipe Contest with Judge Michael Hunter! Brought to you by Franchi’s Food Academy. Submit your best Wild Game Recipe by October 31 to WIN 2x Franchi Firearms.

BDT Press Release Sako M10 500x250
June 01

Sako, the leading Finnish manufacturer of world-renowned rifles, wins the contract for the multi-calibre sniper weapon (MCSW) System for the Canadian Department of National Defence for the Canadian Army.

Steiner Predator Draw Product 500x250
April 30

Register your new STEINER PREDATOR binoculars or scope for the chance to win an ADVANCED TAXIDERMY gift card of up to $3,000. VALID MAY 1st to OCTOBER 31st, 2022.

Burris FastFire 4 New Canada Web Feature

Burris Fastfire IV

Instant dot-on-target accuracy for any firearm from handgun to shotgun. A great choice for 3-Gun and wing shooting, and any use from patrol to plinking. Multiple reticle options, massive battery life and 4 different models make FastFire 4 the most versatile red dot reflex you can mount.

Afinity 35 Elite Web Feature

Experience the performance, quality, features and value that set our Affinity Elite shotguns above all others in their class. Take your shooting to the next level. Join the Elite.

Burris Oracle New Canada Web Feature

THE ORACLE ADVANTAGE: Eliminates guessing distance. Built-in rangefinder gives the exact distance to the target at full draw. + Eliminates aiming between pins. Instantly calculates and displays the exact aiming point for any distance and shot angle.

Predator Binoculars Feature V2

Predator series: to HD glass we add the predator diamond coating – a secret Steiner technology that generates superior light transmission and high contrast imaging. All this in a compact, lightweight design that provides the military ruggedness and durability you expect from Steiner.
8×42 | 10×42 | 10×42 Rangefinders

Predator 4 Scope Feature

The new Predator 4 riflescopes offer a compact, lightweight design while providing the military ruggedness and durability you’ve come to expect from Steiner! 2.5-10x42MM | 4-16x50MM | 6-24x50MM

1886 Hunter Lite Web Feature

Uberti est fier de présenter le modèle 1886, lancé à l’origine par Winchester pour offrir au chasseur un fusil à levier de grande capacité dans un calibre facilement disponible et percutant. L’action puissante est capable de supporter des charges moyennes de .45/70. Idéale pour n’importe quel chasse en Amérique du Nord.

Outlaw Series 2022 Web Feature V2

Uberti Outlaw Series

Each piece in Uberti’s limited-edition Outlaws and Lawmen collection draws its inspiration from the actual gun carried by the historical figure after which it is named. Only a limited number of these highly-collectable guns will be available each year, making them rare and unique in their own right.

February 01

Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not disclosed). Holland & Holland is one of the foremost brands in British gun-making, serving elite international clients with the world’s finest handmade shotguns and rifles. Beretta […]

Web Banner Benelli 2021 Feature New 3 Inch

Benelli forever changed the expectations of waterfowl hunters with the introduction of the venerable Super Black Eagle shotgun. Continued innovation drives the evolution of the shotgun with updated features and performance. Benelli offers the latest iterations in a variety of 3-inch 28/20/12 gauges shotguns that are a little lighter but just as effective and enjoyable to shoot. Available in Black Synthetic and Realtree MAX-5®.