Privacy Policy

Store Policies

To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Beretta site.

The security of your personal information is very important to us. The personal information that you provide to us on our website when you register or update an account, enter a contest or promotion, shop online or place an order telephonically (i.e. name, address, telephone number and e-mail address) is maintained in private files on our secure Web servers and our internal systems. Beretta shares information about our customers with some of our affiliated companies and reputable third parties in order to help us provide better service to you. These third parties may be given access to some or all of the information you provide to us. Beretta requires these third parties to maintain your information in the strictest confidence. Also we will not sell, rent or share your email address with others for them to send you unsolicited email.

What Personal Information We Collect

IP Address
When you browse you do so anonymously. Personal information, including your e-mail address, is not collected. Your IP address (the Internet address of your computer) is logged on our server to give us an idea of which parts of our web site you are visiting and how long you are spending there. We do not link your IP address to anything personally identifiable.

If You Are Shopping in the Beretta e-Store

Our site uses cookies to keep track of your shopping cart if you are in the e-Store, to monitor on line surveys that you may have taken and to assist you in navigation on our website. When shopping in the Beretta e-Store, your cookie is like taking a number for a service when entering a store. Your selections are stored on our server, not your computer. This is like asking a clerk to hold your merchandise while you continue to shop. When you are done shopping, and ready to check out, your cookie identifies which selections of merchandise belong to you. This cookie contains no personal information about you and no one but Beretta can retrieve your cookie. Cookies are not required to browse our site but they are required to place an order.

Our On-Line e-Store Order Form

We collect visitor’s contact information (like their e-mail address) and financial information (like their credit card numbers) as part of the ordering process. When you make a purchase using a credit card, we collect your name, your billing address for the card, the card type, number, and expiration date. We collect this information in order to bill you for your purchase, to ship your order, to send you an e-mail confirmation or to resolve a question about your transaction. If you are having your order shipped to an address other than your billing address, we also collect the name, address, and phone number of the intended recipient(s). We do not store credit card numbers or expiration dates on this web site and do not aggregate credit card information with any other information we may collect on the site.

How We Protect the Security of Your Personal Information

The security of your personal information is very important to us.

In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet.

Beretta has also obtained a digital certificate from Thawte, a leading provider of Internet trust services. When you enter a secure portion of our site (which is any page containing any of your personal information), an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small popup window displaying site-security information will appear. This certificate guarantees that your personal information is being transmitted in secure (encrypted) form to a Beretta server, not to some unknown or unauthorized server.

Ultimately, your personal information is protected by the password you created when you created an account at the Beretta e-Store (or another password you chose after changing a previous password). Please keep this password confidential. No customer support representative or any other representative of Beretta will ever ask you for your password. The confidentiality of your password is yours to protect.